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James Atkinson

He opened his first perfume shop at 44 Gerrard Street, London in 1799. In 1826 was proclaimed by King George IV the Official Perfumer to the Royal Court of England.

In the early Spring of 1799, James Atkinson, an enterprising young gentleman from the wilds of Cumberland, set forth by carriage for the glorious city of London.

In his suit pocket were recipes for fine scents and toiletries of his own devising. Next to him sat a sizeable quantity of rose-scented bear grease balm. Next to the balm sat a growly bear.

Once described as “that marvellous perfume shop with the most terrifying bear”, James Atkinson and his ursine sidekick founded Atkinsons in Soho in 1799. Within mere days the utterly fantastic balm became indispensable to London’s most uppity crust, who braved the bear at the door of 44 Gerrard Street to procure sufficient stock for the Social Season.

Truly Uncommon Scents

Essence of English Fragrance which became worldwide famous within the Royals and Aristocrats.

In 1800, James Atkinson hit upon his most startling creation to date, a fearlessly English Eau de Cologne totally different from the Italianate colognes then in vogue. Curiously fresh yet warm and spicy, the new Eau de Cologne was stronger and more prepossessing than its continental cousins, with a lingering trail that conjured forth the confident attributes of the British Empire.

It and all things Atkinsons became such a sensation with the royal ranks that when King George IV caught a whiff of it at Buckingham in 1826, he proclaimed Atkinsons the Official Perfumer to the Royal Court of England on the spot. From then on the sweet smell of Atkinsons’ success wafted throughout the realm, emanating most deliciously, in 1832, from its utterly fantastic new headquarters at 24 Old Bond Street.

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